In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity.
Choose the wrong name and customers have no idea what your business stands for or what it does. Choose the right name and customers immediately identify with your value proposition.
Brand launch is the process of creating a professional services brand where none currently exists. ...
Brand management is the process of building, managing and improving a brand. It begins by having a thorough knowledge of the term “brand”.Hence, brand management includes developing a promise, making that promise and maintaining it.